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Christina Kite has spent the last three years crafting an enterprise risk management (ERM) program at Cisco Systems Inc.–one that her peers will quickly tell you they envy. Kite’s ERM strategy–and Cisco’s– is not so much about eliminating or reducing risk. Instead, it is predicated on the goal of quantifying risks, so that Cisco can take on more and better risks. “Risk for us is just as much about growth and optimization as it is about protection,” observes the vice president of workplace resources and enterprise risk management at the San Jose, Calif.-based Cisco. “It’s about knowing your risks and your risk tolerance.”

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