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David Goddard, treasurer of Verisign Corp., the $1.5-billion Internet infrastructure firm, spends part of each week in his Mountain View, Calif., office hunched over printouts of his company’s short-term money market fund investments with a ruler. He goes line by line through the holdings of each fund to see exactly what they are. “This job has changed in a way I never expected to see in my career,” says the 44-year-old treasurer, who assumed his post in December 2006. “But because of the things happening now that haven’t happened since the Great Depression, this is the future. Transparency is critical to ensuring liquidity, and you have to know what you’re investing in.”

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