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The economic crisis has vaporized the vestiges of traditionalism that still pervaded a lot of middle-market companies and forced their executives to think about new ways of doing things. “This has been a great time to step back and take a fresh look at internal processes, efficiency and cash flow drivers,” notes Bernie Avondet, senior treasury management adviser at Cleveland-based KeyBank. “Cost is a big concern, and we certainly see cost-cutting, but cash flow is an even bigger concern, and we’re seeing middle-market companies spend money on treasury workstations or other high-tech tools that will help them improve cash flow.”

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