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J.P. Morgan’s Go Green initiative to repurpose tried-and-true products has helped companies eliminate 141 million documents since it started in 2007, says Vice President Greg Long, who leads the bank’s initiative and moderated the AHA panel on Best Green Strategy. J.P. Morgan engages in a program to offset its corporate travel with carbon credits and is using green construction to renovate its Park Avenue headquarters, among other steps toward sustainability, Long says.

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