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Amid the increased focus on the costs of 401(k) plans, Prudential Investments has launched a share class, Q Shares, designed for retirement plans. Prudential will not charge 12b-1 fees on Q Shares, and says the shares will involve only minimal transfer agency fees.

“Plan sponsors are looking for a way to get more transparency on the fees they pay on all the services provided in their retirement plan,” says Michael Rosenberg, senior vice president and head of Prudential’s investment only defined contribution group. “This is certainly in response to that.”

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