Recognizing that much of its growth will come from marketsoutside the United States, Hawaiian Airlines opened new routes todestinations in Japan and South Korea this year, and it did sousing a project-management approach the company evolved when itbegan service to the Philippines in 2008.

Demand from a country's consumers for travel to Hawaii andrevenue opportunity are the key factors in deciding on new routes.However, whether it's entering a developed economy like Japan's ordeveloping markets like South Korea and the Philippines, theHonolulu-based airline with $1.3 billion in 2010 revenue follows aprocess that begins with assessing the revenue opportunity, costsand regulatory hurdles.

“We've developed a repeatable process around the entry into amarket, especially if it's a country we haven't served before,”says Peter Ingram, Hawaiian Airlines' CFO since2005.