Facebook Inc. plans to list its shares on the Nasdaq StockMarket, further cementing the exchange operator's position as thefavored venue for the biggest U.S. technology companies, accordingto a person with knowledge of the matter.

The person declined to be named because the discussions areprivate. Facebook filed for a $5 billion initial public offering onFeb. 1. While the market capitalization of New York Stock Exchangeshares is about triple the value of Nasdaq companies, the lattermarket operator has about twice as many technology corporationstrading for more than $1 billion, according to data compiled byBloomberg.

Exchange operators NYSE Euronext and Nasdaq OMX Group Inc.,rivals for virtually every IPO in America, competed for what may bethe biggest listing by a technology company. Winning the IPO meansmore fees, a boost in trading revenue and the chance to link anexchange's brand with the largest social-networking website in theworld.

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