Altimeter published a study that surveyed companies on how they see social media. Most believe it can cause significant damage to the brand unless handled correctly. The study, Guarding The Social Gates: The Imperative For Social Media Risk Management, demonstrates that despite this fear, most companies don't train employees on social media policy, and only 43% have a full time employee monitoring social media risk. Altimeter found companies must assess the problem early and suggested these steps:
1) Identifying social media risks;
2) Assessing and prioritizing those risks against limited resources;
Continue Reading for Free
Register and gain access to:
- Thought leadership on regulatory changes, economic trends, corporate success stories, and tactical solutions for treasurers, CFOs, risk managers, controllers, and other finance professionals
- Informative weekly newsletter featuring news, analysis, real-world cas studies, and other critical content
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the employee benefits and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
*May exclude premium content
Already have an account?
Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
