Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Altimeter published a study that surveyed companies on how they see social media. Most believe it can cause significant damage to the brand unless handled correctly. The study, Guarding The Social Gates: The Imperative For Social Media Risk Management, demonstrates that despite this fear, most companies don’t train employees on social media policy, and only 43% have a full time employee monitoring social media risk. Altimeter found companies must assess the problem early and suggested these steps:

Treasury and Risk

Treasury and Risk Staff Writers

More from this author

Treasury & Risk

Join Treasury & Risk

Don’t miss crucial treasury and finance news along with in-depth analysis and insights you need to make informed treasury decisions. Join Treasury & Risk now!

  • Free unlimited access to Treasury & Risk including case studies with corporate innovators, informative newsletters, educational webcasts, and resources from industry leaders.
  • Exclusive discounts on ALM and Treasury & Risk events.
  • Access to other award-winning ALM publications including PropertyCasualty360.com and Law.com.

Already have an account? Sign In Now
Join Treasury & Risk

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.