While companies recognize the value of their data, protectingagainst sophisticated cyber attacks at all hours of the day seemsimpossible. Earlier this month, tech writer Mat Honan made headlines when his entire digital life washijacked and deleted on a hacker's whim. Even IT securityexecutives lack confidence in their ability to protect againstsecurity threats.

“Hackers are very good and very patient,” warns Carolyn Holcomb,leader of the data protection and privacy practice at PwC. “Andthey are in most organizations' systems.”

A survey released by PwC last week noted that there were 1,037publicly reported incidents of loss, theft or exposure ofpersonally identifiable data last year, up 30% from 2010.

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