The three biggest social networks—Facebook, Twitter andYouTube—pose the biggest risks to companies' brands, according to asurvey of corporate executives including lawyers, social mediamanagers and compliance officers surveyed by Altimeter Group,reports Social Networks Influence Design. Thirty-five percent ofthe executives cited Facebook as a significant risk, 25% said thesame of Twitter, and 15% cited YouTube and other sites for sharingvideos.
The executives' biggest concern was damage to the brand'sreputation, which was cited by 66%, while 32% of executives saidthey saw the release of confidential information as a significantor critical risk.
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