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The playbook for India’s technology-outsourcing industry is being rewritten by a company based in Teaneck, New Jersey.

Cognizant Technology Solutions Corp. is outspending competitors to win more business from clients such as Royal Philips Electronics NV, with 22 percent of revenue going on costs that included higher wages and putting more people into customers’ sites in the U.S. and Europe. That’s more than double the proportion at closest rival Bangalore-based Infosys Ltd., the annual financial reports of both companies show.

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