Oracle Corp. plans to unveil the first new version of itsflagship database program in five years and an expanded line ofhigh-end servers, as the software maker steps up its effort to winmore cloud-computing business.

At its OpenWorld conference in San Francisco on Sept. 30, ChiefExecutive Officer Larry Ellison will show the new 12c database,designed for cloud computing, and more powerful systems to handleballooning amounts of corporate data more efficiently, Mark Hurd,co-president at Oracle, said in an interview yesterday.

Oracle has doubled sales in the past five years and boostedannual profit by gobbling up business-software companies tochallenge SAP AG while also selling customers its database, whichaccounted for about 48 percent of sales in the latest fiscal year.At OpenWorld, Oracle will seek to show there's an alternative pathto cloud computing — where programs are stored and managed remotely— than the no-hardware approach espoused by rivals such asSalesforce.com Inc. and Workday Inc.

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