Ali Rowghani got a voice mail on his mobile phone from SteveJobs on a Saturday in early 2010. The Apple Inc. co-founder wantedto keep Rowghani, then chief financial officer at Walt Disney Co.'sPixar, from leaving to become finance chief at Twitter Inc.

Jobs, who also led Pixar before selling it to Disney, madeseveral calls, as did Disney Chief Executive Officer Bob Iger, saida person with knowledge of the matter who asked not to beidentified because the interchange was private. Rowghani leftanyway.

“This company is already like world famous and making thismassive impact and has clearly touched this nerve,” Rowghaniremembers saying about Twitter at the time. “I didn't think I'dencounter opportunities like that very frequently.”

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