Ali Rowghani got a voice mail on his mobile phone from Steve Jobs on a Saturday in early 2010. The Apple Inc. co-founder wanted to keep Rowghani, then chief financial officer at Walt Disney Co.'s Pixar, from leaving to become finance chief at Twitter Inc.

Jobs, who also led Pixar before selling it to Disney, made several calls, as did Disney Chief Executive Officer Bob Iger, said a person with knowledge of the matter who asked not to be identified because the interchange was private. Rowghani left anyway.

“This company is already like world famous and making this massive impact and has clearly touched this nerve,” Rowghani remembers saying about Twitter at the time. “I didn't think I'd encounter opportunities like that very frequently.”

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