Joe Plumeri, Chairman and CEO of WillisJoe Plumeri, chairman and CEO of Willis Group, is no longer planning for a traditional market turn — a "rising tide that lifts all boats." 

Instead, he sees a future where refined tools are used to measure individual risks, allowing carriers to drill down into individual sectors and subsectors of various industries, with pricing based on a more detailed understanding of the marketplace.

"In the absence of our traditional tidal shifts in pricing, we are seeing a marketplace where smaller, localized waves are the dominant force," Plumeri says in an introduction to Willis' "Marketplace Realities 2013" report. "Macro gives way to micro. Industries as useful groupings are giving way to sub-industries. Diving even deeper below the surface of the tide, regional divisions are forming inside those sub-industries."

Complete your profile to continue reading and get FREE access to Treasury & Risk, part of your ALM digital membership.

  • Critical Treasury & Risk information including in-depth analysis of treasury and finance best practices, case studies with corporate innovators, informative newsletters, educational webcasts and videos, and resources from industry leaders.
  • Exclusive discounts on ALM and Treasury & Risk events.
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.