Wal-Mart Stores Inc. workers demanding better pay and benefitsvow to mount 1,000 protests online and outside stores up to andincluding Black Friday. The strategy risks showing the company'sstrength not vulnerability.

To work, the approach will require protest leaders to turn outsignificant numbers of strikers and persuade deal-chasing shoppersto go elsewhere. Similar protests in recent weeks have had littleperceptible impact on the world's largest retailer.

The Black Friday protests are unlikely to be any different, saidZev J. Eigen, an associate professor at Northwestern UniversitySchool of Law who specializes in labor relations.

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