Twitter Inc.'s decision to list on the New York Stock Exchange is a victory for the Big Board that opens the door for more Internet listings.
Twitter, which announced the decision in a regulatory filing yesterday, joins Pandora Media Inc., LinkedIn Corp. and Yelp Inc. as Internet companies that chose the NYSE since 2011. While Nasdaq OMX Group Inc. scored a coup by landing the Facebook Inc. initial public offering in 2012, its reputation was tarnished by a software malfunction that delayed trading for the social network. Competition for IPOs is critical for both exchanges, which get about a fifth of revenue from listing fees.
“Companies like to list where other, similar companies are listed,” Richard Kline, a Menlo Park, California-based partner at the Goodwin Procter law firm who focuses on technology company funding, said in a phone interview. “Anybody associated with the offering will get an uplift from it, and next time they meet with a company's board they can say 'we won Twitter.'”
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