SAP SE, the German software company with more than 13,000employees in the U.S., is competing with Google Inc. and FacebookInc. for top Silicon Valley graduates the old-fashioned way: aface-to-face pitch.

“Not a lot of companies are doing that anymore, this is whereyou gain traction,” Stefan Ries, SAP's personnel chief, saidyesterday at Bloomberg's Berlin office. “People want to see you andtalk to you and that hopefully makes the difference.”

Helping lead the charge will be Quentin Clark, a Microsoft Corp.veteran who started this week as SAP's chief technology officer andwill be based in Palo Alto. Nabbing talent from Stanford Universityand other California campuses is crucial as SAP tries to gain anedge over big technology peers as well as startups, Ries said.

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