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At Microsoft, advertising has become an increasingly important source of revenue over the past few years. “Our search revenue encompasses both Bing [the Microsoft search engine] and also the revenue generated through a number of syndication deals on platforms which are powered by Bing,” explains Jose Luis Marti, director of Microsoft’s Worldwide Online Credit Services (WOCS) treasury team. “On our platform, we provide both display and search advertising, and in both cases it tends to be customized based on our customers’ and end users’ preferences.

Meg Waters

Meg Waters is the editor in chief of Treasury & Risk. She is the former editor in chief of BPM Magazine and the former managing editor of Business Finance.

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