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Analysis

Communication About Healthcare Benefits Is Still Broken

There is no simple "hack" for health-benefits communications, but we can borrow some tactics from marketing.

By Keith Kitani and Colleen Blake | May 30, 2019 at 10:30 AM

We have some bad news and some good news about healthcare benefits. The bad news is that only four percent of Americans understand basic terms like “deductible,” “copay,” “coinsurance,” and “out-of-pocket maximum,” according to a survey by Policygenius. Respondents were wildly overconfident in their understanding of insurance.

Thus, the good news: Confusion about health insurance literally cannot get (much) worse. Trying to increase employees’ knowledge is almost guaranteed to create better results than carrying on as usual.

While we wish there was some simple “hack” for health-benefits communication, there is not. Instead, let’s borrow some tactics from marketing to help your employees understand their benefits and use them.

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