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Dan Jaffe, group executive vice president, government relations at the Association of National Advertisers. (Courtesy photo) Dan Jaffe, group executive vice president, government relations at the Association of National Advertisers. (Courtesy photo)

Along with myriad other issues facing President-elect Joe Biden and the 117th Congress, businesses are still pushing for a federal data privacy law that will both protect consumers and provide businesses with uniform guidelines in all 50 states.

Dan Jaffe, group executive vice president of the Association of National Advertisers (ANA) in Washington, D.C., said even without a national pandemic and civil unrest, a bill with this breadth would be difficult to pass. However, he and the ANA have some suggestions for lawmakers. Jaffe spoke to Treasury & Risk sister publication Corporate Counsel about the difficulties in passing federal data privacy legislation and what should be in such a bill. (This conversation has been edited for length and clarity.)

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