Technology impacts every aspect of our lives. From social media to biometrics to the use of artificial intelligence, the world is changing at an astounding rate. And the use of innovative technology is also raising increasing concerns about the privacy risks associated with the use of tracking pixels and biometric data. The right to privacy is a crucial area where technology and the law intersect, and it has become a growing concern for consumers, employees, and businesses.

Governments worldwide are taking steps to protect privacy rights, which has led to new exposures for businesses. Deploying advanced technology without a thorough understanding of the associated risks and privacy implications can result in potential liability and litigation.