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Largest corporate bond sale on record helps company avoid repatriation taxes.
Companys first offering since 1996 could total as much as $20 bln, trader says.
SEC has yet to draw up rules as big companies lobby against the Dodd-Frank requirement.
Former AOL executive succeeds Irene Esteves, whos leaving the company.
CEO raises some prices as he works to stabilize retailers finances.
Company seen trying to beat Apple to market.
