Hewlett-Packard Co. Vice President Scott McClellan gave away more than his job status when he mentioned the computer maker's new Web-storage initiative in his profile on LinkedIn Corp., a professional networking site.
McClellan inadvertently tipped off competitors earlier this year to previously undisclosed details of Hewlett-Packard's cloud-computing services. The information was later removed, though not before rivals got a look at the plans.
As workers put more information about their lives online through status updates, location check-ins and resume changes, employers are more at risk of competitors watching their every move. Investigators at Kroll Inc., the 40-year-old corporate sleuthing pioneer, are known for scanning deleted computer files and monitoring surveillance cameras to help large companies uncover rivals' secrets. Now they're trawling the social Web.
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