Hewlett-Packard Co. Vice President Scott McClellan gave awaymore than his job status when he mentioned the computer maker's newWeb-storage initiative in his profile on LinkedIn Corp., aprofessional networking site.

McClellan inadvertently tipped off competitors earlier this yearto previously undisclosed details of Hewlett-Packard'scloud-computing services. The information was later removed, thoughnot before rivals got a look at the plans.

As workers put more information about their lives online throughstatus updates, location check-ins and resume changes, employersare more at risk of competitors watching their every move.Investigators at Kroll Inc., the 40-year-old corporate sleuthingpioneer, are known for scanning deleted computer files andmonitoring surveillance cameras to help large companies uncoverrivals' secrets. Now they're trawling the social Web.

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