David Goulden, CFO of data storage equipment maker EMC Corp., has been named the company's president and chief operating officer. The change suggests Goulden could be in line to become chief executive when current CEO Joe Tucci retires in the next year or two, Reuters reports. Goulden, 53, will remain CFO.

Paul Maritz, the CEO of EMC unit VMWare, who had been seen as another potential candidate for the CEO spot, was named EMC's chief strategist, a demotion that analyst Kaushik Roy of Hercules Technology told Reuters appeared to ordered by the board. Pat Gelsinger, president and COO of EMC's information infrastructure products unit, will succeed Maritz as CEO of VMWare.

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