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Beth Comstock, a Nike Inc. director, says she picked up ideas in the shoemaker’s boardroom about doing business in India by appealing to that country’s love of cricket. Now she’s taking what she learned back to her day job as General Electric Co.’s marketing chief.

Comstock shows how women are breaking through a path traveled by men for decades in male-dominated boards: They’re increasingly welcomed as directors at corporations such as Honeywell International Inc. and General Dynamics Corp. without having served as a chief executive officer at another company. And like men, they’re getting critical experience out of it.

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