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For European businesses, the average impact equaled 0.25 percent of annual revenue, whereas for North American businesses that figure was 0.21 percent. For companies in both geographies, the euro-dollar was the currency pair most commonly mentioned as having an effect; it was cited as impactful by 72 North American businesses and 22 Europeans. The next most impactful currencies were the Japanese yen (cited by 34 North American and 11 European firms) and the Russian ruble (15 European and 12 North American firms).
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