The chief tax-law writer in the U.S. House — fresh from a public relations blitz aimed at selling a controversial plan for taxing U.S. businesses' domestic sales and imports  — now has to persuade his fellow Republicans in Congress.

Based on the early reviews from lawmakers attending a GOP retreat in Philadelphia, that's not going to be easy.

Rep. Kevin Brady, chairman of the House Ways and Means committee, isn't backing down on an ambitious overhaul of corporate taxation under which U.S. companies' imports would be taxed but exports wouldn't. His pitch to the Republican ranks  — supported by House Speaker Paul Ryan  — follows a lukewarm response from President Donald Trump, intense pushback from the retail industry and concern among some analysts that the plan might lead to higher oil prices.

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