Thank you for sharing!

Your article was successfully shared with the contacts you provided.

For Anthem, Inc., which provides health insurance to tens of millions of Americans, processing premium payments efficiently is a crucial profitability driver. Several years ago, however, payments were costing the company too much and causing frustration for consumers. A broad “voice of the customer” initiative conducted by the marketing team identified premium payments as one of the top 10 areas in which Anthem could improve.

Meg Waters

Meg Waters is the editor in chief of Treasury & Risk. She is the former editor in chief of BPM Magazine and the former managing editor of Business Finance.

More from this author

Dig Deeper

Treasury & Risk

Join Treasury & Risk

Don’t miss crucial treasury and finance news along with in-depth analysis and insights you need to make informed treasury decisions. Join Treasury & Risk now!

  • Free unlimited access to Treasury & Risk including case studies with corporate innovators, informative newsletters, educational webcasts, and resources from industry leaders.
  • Exclusive discounts on ALM and Treasury & Risk events.
  • Access to other award-winning ALM publications including PropertyCasualty360.com and Law.com.

Already have an account? Sign In Now
Join Treasury & Risk

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.